Open to ECD and VP of Creative roles

Executive Creative Director · Denver/Boulder, Colorado

Creative leadership that turns attention into action.
At scale.

I strengthen the work, and the system behind it.

26+ years Led DELVE’s creative department, 2019–2026 Built the Audience‑First Creative System

I build ideas, teams, and systems that turn audience intelligence into creative people can actually care about. My work connects strategy, human judgment, and modern production to help brands and agencies create stronger work with greater speed, clarity, and accountability.

View selected work Explore the Audience-First system

Selected work

Ideas with a reason to exist. Systems built to carry them further.

The work spans multi-brand travel, global nonprofits, performance media, dynamic production, social storytelling, and creative systems. Each case shows a different part of the same practice: understand the audience, find the clearest idea, and build a better way to bring it into the world.

Apple Vacations “Turn on Easy Mode” ad showing a family building a sandcastle on the beach.

CheapCaribbean “From Everyday to Summer Vacay” ad with all-inclusive vacations from $598 and bare feet on the sand.

Funjet “Funjet Is for Treasure Seekers” ad showing a snorkeler underwater.

Apple Leisure Group

Multi-brand creative leadership

Creative leadership across Apple Vacations, BeachBound Vacations, CheapCaribbean, and Funjet Vacations, connecting each brand’s personality with relevant messages across display, paid social, and motion.

See the travel work

CARE social creative showing a dirty baby bottle beneath the line “Would you feed your baby this?”

CARE

Creative leadership

Creative leadership across CARE social and display campaigns, spanning humanitarian storytelling, fundraising, concept development, messaging, and art direction.

Audience-First: adopted the full system

See the CARE work

View all selected work

Range

Clients and categories

Travel: Apple Vacations BeachBound CheapCaribbean Funjet
Food & beverage: Chili’s Quiznos Bazza High-Energy Tea B.W. Cooper’s Tea The Jackfruit Company
Consumer products: Pearl Izumi Sphero Crescent Moon Snowshoes Vaprwear K Alan Smith Jewelers
B2B, tech & aviation: Avjet NationAir GreenScreens BRC Acoustics Arithmatica
Health, finance & home: Longmont Joint & Spine Singer Wealth Management Discount Cabinets & Appliances
Nonprofits & UN agencies: CARE UNICEF IFAW UNFPA Blood Cancer United
Entertainment & arts: Mayhem Gulch The High Road Home Jennifer Findlay Photography

Featured system

Targeting finds audiences. Creative makes them learnable.

Most audience strategies stop at identifying who to reach. I built an Audience-First Creative System that gives each audience a relevant message, connects every version to a clear hypothesis, and turns campaign response into intelligence the next brief can use.

One campaign idea. Relevant creative for every audience. Learning that compounds.

See how the system works

Campaign ideaHelp more people access urgent support.

New prospect“See how your first gift can make a meaningful difference.”
Recent donor“Your support helped keep essential work moving.”
Lapsed donor“You helped before. Your support can matter again.”

Approved learning feeds the next brief

Illustrative lines. The structure is the one CARE adopted.

Apple Leisure GroupOne portfolio, four brand voices.

Apple VacationsMake getting away feel easy.
BeachBound VacationsConnect beach discovery with a clear reason to book.
CheapCaribbeanGive value a personality.
Funjet VacationsMake the traveler the center of the story.

Brand voices from the Apple Leisure Group case study. See the travel work →

Leadership capabilities

I lead the work and build the conditions for it to get better.

Lead the work
Creative strategy, concepts, messaging, art direction, executive storytelling, client presentation, and final creative judgment.
See it in the CARE work
Build the system
Audience frameworks, modular templates, dynamic feeds, QA standards, testing structures, documentation, and learning loops.
See the system
Grow the team
Clear roles, mentoring, feedback, distributed-team leadership, and standards that make quality repeatable rather than personality-dependent.
See the teams I led
Run the business
Scoping, forecasting, capacity planning, cross-functional alignment, margin discipline, and creative value connected to business goals.
See the P&L and scope

AI + human judgment

AI accelerates. Human intelligence decides.

I use AI to organize inputs, accelerate first drafts, explore message variation, support QA, synthesize performance signals, and document what teams learn. Strategy, interpretation, concepts, craft, brand stewardship, recommendations, and final approval remain human responsibilities.

AI accelerates

Synthesis of research and client source files
First-pass messaging options and hypotheses
Controlled variation, documentation and QA support

Humans own

Audience strategy and hypothesis review
Concepts, brand voice and creative judgment
Final edits, QA and approval

Legacy work

Built close to the craft.

Before leading systems at scale, I spent years designing brands, websites, interfaces, campaigns, packaging, email, print, and digital experiences. The legacy archive shows the hands-on foundation beneath the leadership work.

Explore legacy work

For Executive Creative Director and VP of Creative searches

Strong creative leadership should improve more than the next campaign.

It should improve how teams think, work, learn, and make decisions together. I’m open to local, hybrid, or remote ECD and VP-level creative leadership roles.

Looking for a creative leader who can strengthen the work and the system behind it?

Creative leadership that turns attention into action.At scale.